Mia Papanicolaou heads up the North, Central and South American operations, providing strategy and direction for both internal teams and clients alike. Papanicolaou is a regular speaker on digital customer communication and improving the customer experience. She started her career in South Africa in the media sector before moving to the electronic messaging space, where she served as business director for email marketing eMessageX. She joined Striata in 2006 as Head of Email Marketing. Papanicolaou moved to the UK as Head of Operations in 2010, whereafter she moved to the US in 2013 to take up the post of General Manager of the US region, prior to her appointment as COO.