Tesla deal leads to Panasonic holding larger share of plug-in vehicle battery market

Energy storage batteries for hybrids and plug-in vehicles are growing fast, more than tripling over the past three years to reach 1.4 GWh per quarter, according to Lux Research.

Panasonic has emerged as the leader thanks to its partnership with Tesla Motors, capturing 39 percent of the plug-in vehicle battery market, overtaking NEC (27 percent market share) and LG Chem (9 percent) in 2013.


“Even at relatively low volumes – less than 1 percent of all cars sold – plug-in vehicles are driving remarkable energy storage revenues for a few developers, like Panasonic and NEC, that struck the right automotive partnerships,” said Cosmin Laslau, Lux Research Analyst.

“To understand this opportunity, we combined a comprehensive data set of vehicle sales with detailed battery specifications for each car and supplier relationships, yielding a flexible tool that uncovers unexpected insights into this fast-changing market,” he added.

The electric vehicle drivetrain is the most lucrative for battery developers. Hybrids move the most cars – the Toyota Prius is the best-selling car in Japan and California – but their small battery packs mean they require less energy storage in total than full electric vehicles like the Nissan Leaf.

Hybrids demanded 481 MWh of batteries in Q1 2014, while electric vehicles called for 774 MWh. Nonetheless, in terms of demand by OEM, hybrid leader Toyota (28 percent) edges EV providers Tesla Motors (24 percent) and Renault-Nissan (21 percent).

Regulations and consumer preference drive regional differences. China has the highest ratio in the world of plug-in vehicles to hybrids, but its average EV battery packs are less than half the size of those sold in the U.S. Adoption of hybrids also varies widely: Japanese consumers bought more than three times as many hybrids as U.S. drivers did, despite Japan being a much smaller automotive market overall.

Lithium-ion extends its lead, but NiMH sticks around. Lithium-ion batteries captured 68 percent of the 1.4 GWh of batteries used in plug-ins and hybrids in Q1 2014, with nickel metal hydride (NiMH) technology trailing at 28 percent – but kept aloft by Toyota’s loyalty to the lower-cost technology for its top-selling Prius. Next-generation solid-state batteries continue to make only a small dent, with less than 1 percent of the market.

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The Clarion Energy Content Team is made up of editors from various publications, including POWERGRID International, Power Engineering, Renewable Energy World, Hydro Review, Smart Energy International, and Power Engineering International. Contact the content lead for this publication at Jennifer.Runyon@ClarionEvents.com.

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