AEP Ohio picks OPower platform for smart grid customer engagement plan

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Arlington, Va., June 3, 2010 — AEP Ohio, a unit of American Electric Power, picked OPower, an energy efficiency and smart grid software company, to provide its customer engagement platform as the customer-facing solution for the utility’s smart grid deployment.

Beginning late summer, OPower will help the utility provide 70,000 smart metered homes with contextualized in-home energy data and energy-efficiency advice and tips through mailed paper reports and an online energy management portal.

The OPower platform is an Advanced Customer Engagement solution that can deliver individualized energy usage information through all available channels: the mail, web, phone, in-home displays as well as mobile devices.

The cross-channel approach is designed to enable all customers to engage with their energy data and save on their bills, irrespective of income or access to technology. At AEP Ohio, the initial deployment will include the mail and web, and the platform is equipped to include additional device-centric communication channels in the future.

“AEP Ohio’s gridSMART Demonstration Project is designed to provide greater energy control to our customers through enhanced energy usage information and improved efficiency and reliability,” said Joseph Hamrock, President and Chief Operating Officer for AEP Ohio. “The OPower platform will help us to attain broad customer engagement and has a track record of achieving real energy savings and positive customer feedback. Through gridSMART, we are giving customers the tools and information needed to use electricity more efficiently.”

OPower’s platform combines cross-channel information delivery, usage analytics, cutting-edge behavioral science and household-level content customization to deliver up to 85 percent customer engagement.

Currently deployed to more than one million homes, OPower products have delivered over 120 GWhs and $14 million in verified energy savings for engaged utility customers.

With the addition of AEP Ohio, OPower is now working with 33 utilities across the country. Earlier this month, OPower announced that Commonwealth Edison has also selected the same platform as part of its large-scale smart grid pilot.


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The Clarion Energy Content Team is made up of editors from various publications, including POWERGRID International, Power Engineering, Renewable Energy World, Hydro Review, Smart Energy International, and Power Engineering International. Contact the content lead for this publication at

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