AEP selects C3 Energy customer analytics for customer engagement

American Electric Power picked C3 Energy Customer Analytics software as a comprehensive engagement solution for residential and small and medium business customers. The solution will be deployed across the full service area of AEP Public Service Co. of Oklahoma (PSO).

“Using C3 Energy’s applications, PSO customers will have an easy-to-use, self-service web and mobile experience that will provide personalized energy usage information, rate comparisons, and customized energy-saving tips,” said C3 Energy president and chief technology officer Ed Abbo. “The solutions not only promote energy and dollar savings for PSO’s customers, but also enables PSO to offer them cost effective, self-service engagement options through both online and mobile access.”

AEP is one of the largest electric utilities in the U.S., serving over 5 million customers in 11 states. AEP’s customers are served by one of the world’s largest transmission and distribution systems with more than 40,000 miles of transmission lines and more than 215,000 miles of distribution lines. PSO serves about 540,000 customers in 232 cities and towns across eastern and southwestern Oklahoma.

“Today’s utility customers are looking for a simpler, more efficient customer experience similar to their experiences with retailers like Amazon. C3 Energy uses advanced analytics and next-generation machine learning to engage customers through relevant, personalized, and time-sensitive communications,” said Abbo. “C3 Energy Customer Analytics provides AEP customers mobile and web access to information on their energy usage, bills, ways to save, energy alerts and notifications, and customer service resources.”

C3 Energy is a SaaS and PaaS enterprise application software company that harnesses the power of big data, smart grid analytics, social networking, machine learning, and cloud computing to improve the safety, reliability, and efficiency of power generation and delivery.

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The Clarion Energy Content Team is made up of editors from various publications, including POWERGRID International, Power Engineering, Renewable Energy World, Hydro Review, Smart Energy International, and Power Engineering International. Contact the content lead for this publication at

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