Palo Alto, CA, March 5, 2009 — HP announced that American Electric Power (AEP) has selected its HP Exstream enterprise document automation software in an effort to streamline communications and billing processes for more than 4 million AEP customers in 10 states.
HP Exstream is designed to provide a single platform for AEP to create, manage and deliver a variety of communications to its customers through multiple channels, from high-volume residential bills and welcome kits to customer-focused marketing and interactive correspondence. AEP will be implementing HP Exstream across the enterprise, eliminating several point solutions.
Using HP Exstream’s dynamic white space management and integrated marketing capabilities, AEP can incorporate targeted messages into customer communications. For example, residential bills may include messages that help consumers better manage their energy use.
Once other systems are installed and operating, HP Exstream will enable AEP to retrieve account data to produce clear, personalized communications for customers in real time.
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