Direct Energy expands offers as customers receive first post rate cap bill

Harrisburg, Pa., January 29, 2010 – Pennsylvania residential and commercial consumers who received their first bill for electricity service since rate caps came off in PPL may be experiencing a bit of sticker shock.

As consumers look for ways to reduce the price they pay for electricity, Direct Energy is identifying ways to offer consumers more value for their energy dollar.

This week, Direct Energy, a Pennsylvania energy retailer supplier, expanded its offers in an effort to meet the diverse needs of both its residential and large commercial and industrial customers in PPL.

“Having opened their first post-rate cap bill, customers are looking for options that will help them manage their electricity costs,” said Cory Byzewski, vice president and general manager for Direct Energy’s residential business.

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“More than 250,000 customers have switched so far, but we know that as people begin receiving their first post-rate cap bill, even more customers will begin shopping. As a supplier that’s committed to the market, we want them to know that with Direct Energy they can choose from a variety of offers within our own suite of products,” Byzewski said.

In addition to its lead residential offer – a fixed plan priced at 8.99 cents per kWh for the first three months followed by 9.49 cents per kWh for the remaining nine months – Direct Energy is now offering residential customers two additional plans:

1. A 12-month fixed-rate of 9.89 cents per kWh with no cancellation fee.

2. A senior and military plan of 9.79 cents per kWh, also with no cancellation fee.

Large commercial and industrial customers can also save per MWh on their electricity through Direct Energy’s suite of products.

The company offers fixed- and index-priced products, and PowerPortfolio service for larger commercial and industrial users and aggregators. Green options such as carbon offsets and Renewable Energy Credits are also available for customers concerned with reducing their carbon footprint and moving towards a sustainable business practice.

Direct Energy serves 5 million residential and commercial customer relationships. The company operates in 20 states and 10 provinces in Canada.


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