Enercom launches new customer messaging & marketing application for energy companies


Atlanta, Ga., May 16, 2003 — Enercom, Inc. announces the launch of Weather Depot, the premiere desktop weather display software that opens an entirely new communications and marketing channel with customers.

Developed in partnership with Madison, Wisconsin-based Weather Connections Corporation, the application’s personalized “weather center” services, precision forecasts, and television-quality weather maps and animations keep customers “tuned-in”. Weather Depot’s customer segmentation and messaging features allow energy companies to cost effectively deliver real time text messages, graphic banners/ads and even video clips by customer segment.

“Weather is one of the top news and information segments of the Internet with an estimated 70 million users,” said Enercom President and CEO Paul Conlan. “Weather Depot gives our energy company clients the ability to leverage this interest to gain efficiencies in their marketing campaigns, while providing valuable information to their customers.” Conlan added that the application is downloaded via a link from the participating energy company’s website. “Weather Depot is branded for our clients. Customers and the targeted messages can be segmented to meet our clients’ communications and marketing objectives, often at reduced costs over traditional marketing methods,” said Conlan.

Some of the features of Weather Depot include:

* Secure online message center for advance scheduling of all message types (i.e., scrolling text, graphic banners/ads) and a real time message option

* Unique customer segmentation plan for each energy company client

* Marketing messages/banners can be triggered by forecast weather events (e.g., surge protection equipment banner triggered by National Weather Service thunderstorm warning)

* Text messages and banners link customers to their energy company’s website for more information or to purchase products and services

* Customer definable weather forecast alerts for all the locations they choose (e.g., max or min temps, heat index or wind chill temps, rain, freezing rain, snow, etc.)

* Range of alert options including scrolling text, voice and e-mail messages

* “Always-on” ticker at the bottom of the computer screen keeps the energy company’s brand and key weather information visible when the application is reduced

* Menu of unique weather displays with an emphasis on forecasts of interest to residential and business customers including precise hour-by-hour forecast for a rolling 60-hour period and detailed 12-day forecast

“Weather Connections is pleased to be associated with Enercom,” said Weather Connections President Grant Brohm. “We wanted to partner with a firm that is well positioned in the energy sector and has a reputation of customer service, thought-leadership and the ability to develop new applications. We’re confident that Enercom can help us successfully deliver a unique software solution to the energy industry.”

To learn more about Weather Depot or to download a trial copy of the software, please visit Enercom’s website at www.enercomusa.com/weatherdepot.asp.

About Enercom – Enercom is a developer and provider of customer-facing Internet applications for the energy industry. Enercom’s applications allow its clients to reduce costs while opening effective new communication channels with their customers. Enercom (www.enercomusa.com) works with energy companies located throughout the United States, Canada and the Caribbean. For more information, please contact Paul Conlan in Atlanta at 404-946-0196.

About Weather Connections – Based in Madison, Wisconsin, Weather Connections is bringing forecast weather distribution up to speed with the latest advances in high-resolution numerical weather modeling. The company is focused on providing weather forecast data to customers when they want it, where they want it, and in the form they want it. With a long and successful history of developing its products for the television weather industry, Weather Connections (www.weatherconnections.com) is now bringing these same services to other weather-dependent businesses so they can reap the benefits of providing weather forecasts and related content to their customers. For more information on Weather Connections, please contact Grant Brohm at 608-278-8060.

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