How to Introduce GPS Tracking to Your Employees


by Ryan Driscoll, GPS Insight

Fleet managers across the country are turning quickly to AVL software, also known as GPS tracking, but many of them don’t know how to introduce the program to employees.

Many fleet managers fear employee pushback or have Big Brother concerns and need tips on approaching employees about adopting GPS technology.

Touching on the following three topics should make for a relatively smooth conversation.

Eliminate Big Brother Theory

The term Big Brother in the fleet management world is talked about too often and is irrelevant once explained correctly.

Every business measures employee performance and coaches employees to be better at their jobs. Sales managers listen to calls to improve performance. Football coaches review tape with their teams to adjust and improve for their next games.

GPS tracking software for fleet management is no different. If you want to be known for having reliable, on-time arrivals, how can you accomplish that if you don’t know where you stand and don’t have the tools to monitor and measure performance?

Sometimes it is as simple as making someone aware of what he or she is doing and explaining how it affects the business. People often do not realize what they are doing is wrong. Simple coaching can improve how crews operate.

GPS tracking is not about getting people in trouble; it is about helping the company make improvements and cut costs. This is not “Big Brother.” This is good business.

 big brother

Explain Benefits for Employees

GPS tracking software can exonerate drivers from false traffic violations and customer complaints. Most companies have taken complaints about how one of its trucks almost ran someone off the road or another of its trucks ran over a mailbox.

The ability to have irrefutable evidence to exonerate employees in these types of situations should be supported.

Dispatch can see the entire fleet in real time. That means fewer phone calls from dispatch and fewer distractions for drivers. GPS tracking technology allows crews and dispatch to communicate without picking up the phone.

Using GPS tracking software, a company also can provide proof of completed jobs. This eliminates the stress of trying to defend oneself in the case of he said-she said. Employees are covered with the reports that show when they arrived, how long they were on-site and when they left.

No one likes paperwork. GPS tracking software eliminates many of the administrative tasks crews used to perform regularly, including recording mileage, hours worked and any notes taken about each job.

Businesses that use GPS tracking often incorporate incentive programs. Drivers who reduce fuel consumption by reducing idle time, reduce mileage by improving routing, reduce speeding violations or save company money in other ways often are rewarded with bonuses or put into consideration during yearly reviews.

Explain Benefits for the Business

GPS fleet tracking saves money in fuel, labor, vehicle maintenance, accidents and insurance, and much more to improve the overall bottom line. When a company is prosperous, everyone benefits.

Businesses increase efficiencies across the board: techs and crews, vehicles, dispatch, maintenance, payroll and customer service. Streamlining procedures throughout departments simplifies the process, and becoming more efficient allows businesses to focus on what they do best.

Besides eliminating the Big Brother theory and explaining the benefits for employees and the business, be upfront with employees about how the technology will be used. Answer questions, and remind employees that GPS tracking software is in place to help everyone, not to single out anyone.

GPS fleet tracking software can be used to oversee crews, fix bad habits, become more effective and efficient, and ensure everyone has the company’s bottom line at the front of their minds.

Ryan Driscoll is marketing director for GPS Insight, a technology provider of AVL software for the utilities industry. Visit for more information.

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