VIDEO: TXU Energy, Luminant parent company now called Vistra Energy

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TCEH Corp. announced a new name, Vistra Energy, that builds upon the company’s 130-year track record of serving Texas and launches toward a revitalized future as an energy player in Texas.

As the parent company of TXU Energy and Luminant, Vistra Energy will provide customer-focused service as the state’s largest electric retailer backed by safe, reliable power generation for the growing Texas market.

Vistra Energy will also continue a long-standing commitment to support the communities in which its units and predecessor companies have operated for many decades.

TCEH Corp. recently emerged from Chapter 11 as a standalone company, effected through a tax-free spinoff from Energy Future Holdings Corp. The rebranded entity Vistra Energy includes TCEH’s experienced management team, led by CEO Curt Morgan.

“The energy market in Texas — and beyond — has never been more exciting and transformative,” Mr. Morgan said. “This includes new technologies that are reimagining how we generate energy, and unprecedented choice and control for today’s energy consumers. The Vistra Energy brand is intended to capture the full opportunity set before us, backed by a proud history, the industry’s best team of professionals, stellar operating assets and a strong balance sheet.”

The name Vistra Energy captures the “vision” of an energy company preparing for the future and the “tradition” of an energy company whose lineage dates more than a century. With a foundation of customer service and operational excellence going back generations, the company is now well-capitalized and well-positioned to take advantage of near- and long-term opportunities to grow.

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