San Francisco, November 15, 2011 — 3Degrees has been selected by the Maine Public Utility Commission to launch a new, voluntary statewide green power program.
In addition, the firm announced that it has won a competitive bidding process to be a green power supplier to the CTCleanEnergyOptions program.
With these announcements, 3Degrees will soon be able to offer green power options to the majority of residential and commercial utility customers in the states of Maine and Connecticut.
The firm also announced that Seattle City Light has selected 3Degrees to help manage customer outreach for its Green Up green power program, and that Puget Sound Energy has decided to renew its green power program services contract with 3Degrees, after their current three-year partnership helped increase PSE’s Green Power Program participation rate by 50 percent since January 2008.
With these new and renewed contracts, 3Degrees and its utility partners will offer green power options to over 7.7 million residential and commercial utility customers in seven states. This represents growth of 2.5 million customers, or 48 percent, in 3Degrees’ utility voluntary program business since 2010, in 3Degrees’ utility voluntary program business since 2010.
Green power programs, also known as green pricing programs, enable residential and commercial utility customers to demonstrate their support for green power. When a customer chooses to participate in a green power program, the utility matches the customer’s electricity use with renewable energy.
This ensures that for every megawatt hour of electricity used by the customer, another megawatt hour of electricity, generated from renewable resources, is delivered to the power grid.
To match their customers’ electricity use with renewable energy, the utility can use green power generated by green power projects they own, purchase green power from third-party owned projects through power purchase agreements, or match their customers’ electricity use with Renewable Energy Certificates generated from other regional green power projects.
Green Power Programs allow customers to channel revenue to green power projects, and in return, secure the right to take credit for the environmental benefits associated with the green power generated by these projects. The customer also increases demand for renewable energy, encouraging the development of similar projects.