Detroit, MI, Oct. 28, 2008 — DTE Energy was recognized for its leadership in promoting the company’s GreenCurrents renewable energy program by the Center for Resource Solutions, an environmental organization. DTE Energy was presented with a Green Power Beacon Award at the 2008 National Renewable Energy Marketing Conference in Denver for its efforts to increase awareness of renewable energy options in Michigan.
GreenCurrents provides DTE Energy’s electric customers the option of “greening up” their power with renewable energy created from wind, biomass and other environmentally friendly sources. Since the program’s inception in April 2007, more than 14,000 customers have signed up for GreenCurrents.
To help promote its renewable energy program, DTE Energy utilized a grassroots campaign which included participation and partnerships with numerous community events and organizations. A particularly successful venture was with the Ark, a landmark music venue in Ann Arbor, where electricity for select events was offset by renewable energy. Concert-goers were encouraged to sign up for GreenCurrents, and to date almost 2,000 Ark attendees have enrolled in the program.
The Center for Resource Solutions co-sponsors Green Power Leadership Awards in conjunction with the U.S. Department of Energy and the U.S. Environmental Protection Agency. The awards recognize outstanding commitments and achievements in the green power marketplace.
Under the GreenCurrents program, DTE Energy’s Detroit Edison electric customers can select a renewable energy option that best fits their budget. Residential customers can purchase a block of renewable energy that’s equal to 15-20 percent of a typical home’s monthly electric usage. Customers also can choose to match 100 percent of their home’s electricity consumption with renewable resources by paying an extra $10 to $15 per month for a typical household.
Business customers can purchase 1,000 kilowatt hours of green energy for an extra $20 a month — or match all of their electricity usage with renewable energy for an additional cost of two cents per kilowatt hour.
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