New York City, March 31, 2010 — Ford Motor Company and Microsoft Corp. are teaming up to implement the Microsoft Hohm energy management application for Ford’s electric vehicles.
Ford is the first automaker announcing the use of Microsoft Hohm, starting with the Focus Electric next year. Hohm will help owners determine when and how to most efficiently and affordably recharge battery electric (BEV) and plug-in hybrid (PHEV) vehicles. It also should help utility companies manage the added demands of electric vehicles on the electric grid.
Both companies agree that effective management of the energy ecosystem is critical for electric vehicles to be successful and for consumer interest to grow. In a recent Accenture survey, 42 percent of consumers said they are likely to buy a hybrid or electric vehicle in the next two years.
Increasing numbers of electric vehicles, however, will have a significant impact on energy demand. That is because the addition of an electric vehicle to a household could effectively double home energy consumption while the vehicle is charging.
Ford and Microsoft agree that making energy management easy and affordable for consumers will be key to the success of electric vehicles in the marketplace as well as in creating a positive environmental impact.
Introducing Hohm to Ford’s electric vehicles supports Ford’s aggressive global electrification plan, which will put five new electrified vehicles on the road in North America and Europe by 2013. In North America, they include the Transit Connect Electric later this year, Focus Electric in 2011, a plug-in hybrid electric vehicle and two next-generation hybrids in 2012.
America’s largest domestic hybrid seller, Ford Motor Company today has four hybrids on the road and another coming this year.
Life with electrified vehicles — with BEV and PHEV vehicles needing to be recharged daily — will require consumers to change how they think about personal transportation and energy use.