Opower, FirstFuel form energy efficiency partnership

Opower and FirstFuel Software formed a strategic partnership to help utilities better engage all of their customers across residential, commercial and industrial sectors.

Customer engagement is emerging as an enabler of key investor-owned utility goals, such as improving customer satisfaction, addressing the rise in distributed generation and achieving quantitative efficiency targets. In addition, energy retailers in competitive markets are focusing on engagement techniques to cross-sell new services and retain existing customers. Advances in data analytics, behavioral science and platform software are enabling these organizations to personalize the customer experience and become trusted energy providers.

While 90 percent of residential, small business, mid-large commercial and industrial customers want better energy information management and advice from their utility, fewer than 5 percent actively participate in utility programs. Opower and FirstFuel aim to change this by transforming the way utilities engage and empower their customers.

Working with 95 utility clients in nine countries, the Opower platform has helped residential and small business utility customers save more than 5 terawatt-hours (TWh) of energy, lowering utility bills by $550 million.

FirstFuel currently works with 20 utility and government clients, who are targeting over $600 million in medium and large commercial sector energy savings.

The two companies already share several customers, including PG&E and E.On.

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