Opower launches ‘behavioral’ demand response

Opower, the global leader in customer engagement solutions for the utility industry, today announced the availability of its new Behavioral Demand Response (BDR) solution. Opower BDR enables utilities to cost-effectively engage all residential customers in demand response (DR) programs.

Unlike traditional demand response programs that rely on devices in customers’ homes, Opower BDR allows utilities to quickly deploy a cost-effective demand response capability across their entire residential customer base.

According to Opower, BDR leverages AMI data to deliver personalized insights to each customer through their communication channel of choice, and motivates them to reduce usage during times of peak power demand, such as hot days when air conditioner use is high.

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