Opower launches customer engagement solution for utilities

Opower introduced NextWeb — an upgrade to its digital engagement solution — which gives utilities — flexibility in creating engaging, targeted web and mobile experiences for their customers.

“We built NextWeb to be the platform of choice for utilities to build all their new web functionality,” said Opower CEO Dan Yates. “NextWeb makes it easy for utilities to integrate personalized insights and data throughout their entire web and mobile experience. It’s fast to deploy, easy to manage, and will help reduce cost to serve. We think it represents a huge leap forward for the utility industry as we work with our clients to digitize the customer experience.”

With NextWeb, utilities can target customers with personalized and relevant content — such as bill analysis, energy use patterns and home energy audits — anywhere on their website in a highly customized fashion. The solution helps utilities increase the number of customer digital interactions, improve rates of self-service, and reduce the overall cost to serve each customer.

NextWeb can also help utilities boost revenue through the adoption of new products and services and increased customer participation in programs like points and rewards.

More than 85 utilities currently use Opower’s web solution to serve over 57 million households worldwide. Over time, all Opower Digital Engagement customers will be moved to NextWeb.

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