Considering Time-of-Use as Default Rates for Customers

This Smart Grid Investment Grant Consumer Behavior Study conducted by Lawrence Berkeley National Laboratory looks at time-of-use rates. Ninety -eight percent of residential customers in the U.S. take electricity service under flat or inclining block rates. However, for nearly 40 years,the vast majority have been offered a time-based rate (e.g., time-of-use) on a voluntary opt-in basis. In spite of this extensive history, the majority of U.S. utilities currently have less than 2% of their residential customers taking service under such rates.  

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