Subsite Electronics has named Jeri Lamerton the company’s marketing manager. Lamerton will be responsible for leading, managing and executing all Subsite Electronics marketing strategies and activities.
“Jeri brings nearly 20 years of marketing experience in the underground construction industry to the Subsite Electronics team,” said Mark Whiteman, president of Subsite Electronics. “She will be a valuable addition as we undertake significant marketing initiatives to further establish Subsite Electronics as a premier brand for electronic products serving the underground construction industry.”
Lamerton joins Subsite Electronics from the Ditch Witch organization, where she held multiple roles of increasing responsibility, including most recently serving as the company’s dealer marketing and public relations manager. Subsite Electronics and Ditch Witch are both brands within the Charles Machine Works family of companies.
Lamerton brings to her new position a wide range of experience in public relations, advertising, dealer marketing, trade show management and other marketing communications functions. She has a bachelor’s degree in merchandising from Oklahoma State University.