SunPower appoints Erin Nelson executive VP, chief marketing officer

SunPower Corp., a solar technology and energy services provider, announced that marketing veteran Erin Mulligan Nelson has been named the company’s executive vice president and chief marketing officer (CMO).

In this role, she will drive SunPower’s overall global brand and marketing strategies. Nelson has significant executive-level marketing experience with Fortune 50 and high-growth pre-IPO companies, including chief marketing officer of Dell and Bazaarvoice. Her position is effective immediately and she will be based in the company’s Austin, Texas, office.

“Erin brings a proven track record and a wealth of strategic global marketing experience to SunPower,” said Tom Werner, SunPower president and CEO.  “Her depth of knowledge in marketing, sales, e-commerce and social engagement will be a tremendous benefit to our SunPower team as we continue to provide leading solar technology and energy services to mainstream electricity markets.”

Most recently as CMO at Bazaarvoice, a platform for social engagement for some of the world’s most recognizable brands, Nelson was one of the core executives who brought the company public in February 2012, leading marketing efforts globally. This included brand strategy, communications, demand generation, solutions marketing, inside sales and business development. During her time at Dell, she held leadership positions as CMO and in consumer, small/medium business, public and large enterprise business units across the globe. Nelson began her career in brand management at Procter & Gamble, consulted to some of the world’s biggest brands while at A.T. Kearney and drove corporate strategy at PepsiCo. 

Active in her community, Nelson serves on the board of directors for Waller Creek Conservancy, DishOpinion, Together and the University of Texas McCombs Business School Advisory Council. She earned a bachelor of business administration, with a focus on international business and marketing, from the University of Texas.

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