“U.S. Homeowners on Clean Energy: A National Survey” uncovers consumer attitudes about renewables, energy efficiency, clean transportation, green investing, conventional energy sources, electric utilities and more. The annual survey of U.S. homeowners provides a deeper view into what’s motivating these consumers and looks at the often-nuanced reasons behind this notable transition.
Key report findings include:
- 74 percent of Americans polled favored continuing federal tax incentives that support the growth of the solar and wind industries, including 82 percent of Democrats, two thirds of Republicans (67 percent), and 72 percent of Independents.
- In a nation divided on a range of issues, it appears overwhelmingly united in its support of renewables, with nearly 9 in 10 Americans (87 percent) saying renewable energy is important to the country’s future.
- When homeowners were asked to pick which specific energy sources were most important to the nation’s future, solar (50 percent) and wind (42 percent) led the pack, followed by natural gas (33 percent) and energy efficiency (25 percent).
- Solar power was the top choice among all major demographic groups including Republicans, Democrats, Independents, conservatives, liberals, city and rural dwellers, youth and the elderly.
- Lower in the rankings were one-time energy stalwarts nuclear power (14 percent) and coal (8 percent).
Some 1,400 U.S. homeowners participated in the survey conducted by Zogby Analytics. Respondents were randomly selected to answer questions about renewables, energy efficiency, clean transportation, green investing, conventional energy sources, electric utilities and other related topics. All interviews were completed in late January 2014. Based on a confidence interval of 95 percent, the margin of error for the survey is +/- 2.7 percentage points.