Apogee Demand Exchange® brings Entergy’s customer demand bidding program online

ATLANTA, July 8, 2002 — Electric demand reduction programs for Entergy’s business customers in Arkansas and Louisiana have taken on a new twist.

Customers meeting minimum load reduction requirements can now submit price bids to the utility regarding peak load reductions using the Apogee Demand Exchange® Internet platform. Participating customers receive credit for their demand reduction on their energy bill.

Called “Market Value Energy Reduction,” Entergy’s program advances traditional voluntary peak load reduction to the next level, bringing the element of customer-driven price negotiation to the table. Historically, utilities sent price signals and curtailment requests to customers in advance of expected wholesale price spikes or tight power supplies.

Now, Entergy’s customers can initiate the process, make the first offer, and the utility can accept, reject or make a counteroffer. All communication and transactions are executed on a secure Website.

“The implementation of the MVER program through Apogee’s Demand Exchange greatly simplifies program participation for our customers and significantly reduces the amount of time and effort required by our energy traders to administer the program day-to-day,” says Bernie Steen, director of C&I Markets. Additionally, Steen said, “Peak load management is a valuable tool our traders use to avoid the purchase of high-cost wholesale power and maintain the reliability of our electric grid. Our customers like it because it’s easy to participate and it gives them a chance to save money.”

“Entergy’s expansion of its demand response model to include customer bids and counteroffers creates an important, new landscape for voluntary demand response,” said Joel Gilbert, chief executive officer of Apogee Interactive and The Demand Exchange. “It adds flexibility on both sides which will increase the likelihood that critical demand respond is delivered.”

Entergy Corporation, (www.entergy.com) headquartered in New Orleans, Louisiana, USA, with annual revenues of more than $10 billion, is a major global energy company engaged in power production, distribution operations, and related diversified services, with more than 15,000 employees.

Apogee’s (www.apogee.net) Demand Exchange (www.demx.com) is the largest Internet load reduction aggregation platform in the nation. Accenture rated The Demand Exchange Website 13th in the US and 18th in the world for functionality and execution in its most recent utility Website study titled “The Emerging Divide.” Apogee is a provider of Internet solutions and e-learning courseware to the power industry.

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The Clarion Energy Content Team is made up of editors from various publications, including POWERGRID International, Power Engineering, Renewable Energy World, Hydro Review, Smart Energy International, and Power Engineering International. Contact the content lead for this publication at Jennifer.Runyon@ClarionEvents.com.

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