Apogee Interactive Inc. and Planergy International Inc. form strategic marketing alliance to enhance web portal for utilities


ATLANTA, Ga., Sept. 17, 2002 — Apogee Interactive Inc. and Planergy International Inc. have formed a strategic marketing alliance to better serve the power industry and its end-use customers.

Through this partnership, Apogee’s Demand Exchange® platform, Web courses and educational content will now be accessible through Planergy’s EnergyLinksâ„- comprehensive data and energy management portal.

Apogee’s Internet-based Demand Exchange platform enables utilities, energy service providers and their customers to operate and optimize multiple demand response programs such as voluntary, price-sensitive demand bid and buyback; conventional mandatory interruptible; and real-time pricing programs.

Planergy’s EnergyLinks delivers the energy management data and applications the utility customers need to effectively manage total energy costs. The heart of EnergyLinks is Planergy’s unique “Intelligent Portal,” a robust platform that enables the integration of diverse information and managed services through an intuitive, graphics-rich Web interface.

Coupled together, Demand Exchange users can now view critical customized energy information at a glance, ranging from their own interval meter data and system conditions to local weather and national industry benchmarks. Customers can then reduce their usage, verify fulfillment of the planned reductions, and capture maximum cost savings from participation in their Demand Exchange programs.

“Educating customers about their energy patterns is a key step in engaging them in demand response opportunities,” said Joel Gilbert, CEO of Apogee Interactive. “Planergy’s EnergyLinks portal expertly provides customers with all the data needed to determine and manage their best plan of action. Placing the Demand Exchange directly in the portal makes it easier for the customer to take immediate action, save energy and cut costs. Apogee’s Web-based energy efficiency courses and energy reference libraries round out the consumer education process,” Gilbert said.

“Planergy is excited about the fit between EnergyLinks and both Apogee’s Demand Exchange and Study-Center,” said Howard Cann, President and CEO of Planergy International. “The combined systems enable utilities to more effectively administer demand management programs, and make it convenient for customers to develop bid responses and monitor curtailment events.”

About Apogee Interactive Inc. www.apogee.net

Apogee Interactive is a full-service online technology solutions and consulting firm specializing in the energy industry. In addition to The Demand Exchange, the company owns and operates the utility industry’s leading portal for Web-based energy-related training (www.study-center.com) and energy efficiency Web site content. Apogee is a privately held company headquartered in Atlanta, Georgia.

About Planergy International Inc. www.planergy.com

Planergy International is a provider of energy technology integration. Planergy provides proven enterprise energy management solutions that help businesses, institutions and utilities reduce their risk, increase their productivity and minimize their total cost of energy. Headquartered in Richmond, California, Planergy is a wholly owned subsidiary of Xcel Energy, the nation’s fourth largest electricity and natural gas utility.

SOURCE: Apogee

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