FT COLLINS, Colo., April 8, 2002 — Brayden Automation Corp. announced that it has signed a strategic marketing agreement with Xcel Energy to market Brayden Automation’s Energy Sentry® demand control systems to customers with high peak demands.
Xcel Energy will market the Energy Sentry® under the Xcel Energy brand as Demand Xpert. Brayden’s demand control systems help customers control electric costs by reducing their peak demands. This in turn will help Xcel Energy reduce its load during system peaks. Xcel Energy will provide marketing resources and Brayden Automation Corp. will provide fulfillment — installation of the Demand Xpert, customer education and follow-up service, under the program.
Brayden Automation President Bill Brayden commented “We’ve been an informal partner working with Xcel Energy for several years. Today’s agreement formalizes our relationship and allows us to bring our energy cost reduction solutions to more customers. We’re thrilled to be able to have this type of cooperative effort with Xcel Energy.”
Ron Miller, Product Developer at Xcel Energy added, “We’ve seen what Brayden’s systems can do. We feel like their products are a good fit for us. We’re excited to be able to bring this technology to our customers.” The program will be rolled out starting in April in all of Xcel Energy’s service territories, starting with Colorado followed by Texas and Minnesota.
Brayden Automation Corp. is a manufacturer of demand-side management equipment for the electric utility industry. The company works with electric utilities to reduce end-user customers’ electric costs and utility system peak demands. Clients include, Black Hills Power and Light, Otter Tail Power, Midwest Energy, Hawaiian Electric Company in addition to Xcel Energy.
Founded in 1978, the company’s demand control products enable residential, commercial, industrial and agricultural energy users to lower their energy costs significantly by reducing peak demand charges. In addition, Brayden Automation also helps electric utilities to manage peak power costs and to meet energy demand more efficiently. In August, 2001 Brayden Automation Corp. acquired Solid State Instruments, Inc. of Denver Colorado, a manufacturer of pulse isolation relays for electric, water and gas utilities. Internet: www.brayden.com and www.solidstateinstruments.com .
Xcel Energy is a major U.S. electricity and natural gas company with operations in 12 western and midwestern states. Formed by the merger of Denver-based New Century Energies and Minneapolis-based Northern States Power Co., Xcel Energy provides a comprehensive portfolio of energy-related products and services to 3.2 million electricity and 1.6 million natural gas customers through its regulated operating companies. In terms of customers, it is the fourth-largest combined natural gas and electricity company in the nation. Company headquarters are located in Minneapolis. More information is available at www.xcelenergy.com .