Company offers image alignment for energy firms

April 2, 2002 — Corporate participants in a volatile energy industry must treat carefully when faced with issues that challenge relationships with customers, investors, employees and the community.

ION is a corporate consulting firm for the energy industry that is focused on the growth of their clients’ businesses. As a specialist in image alignment for the industry, the company uses a measurable system to facilitate business growth by strengthening these relationships.

Image alignment includes a top to bottom analysis of the brand, the business strategy and the bottom-line of a company. With the analysis in hand, companies can establish better positions in the marketplace to connect with key audiences, ultimately growing as a company, ION said.

ION said it can help companies including businesses that experience wide swings in product pricing; are encountering new challenges due to deregulation; are experiencing increased scrutiny by investors, creditors and analysts; or are faced with merger or buyout issues.

Companies interested in growing, heading in a new direction or launching a new product or service will also gain from the process, the company said.

For more information, visit

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