ConsumerPowerline completes acquisition of ASC

New York, NY and Brea, CA, May 1, 2006 — ConsumerPowerline, a strategic energy asset management company, acquired Ancillary Services Coalition (ASC), a California-based demand response provider.

The joint company will provide demand response power with more than 700 megawatts under management — the equivalent of providing electricity to power 700 thousand homes or 175 million sq. feet of office space.

Terry Rich, executive vice president of ASC, will join ConsumerPowerline to ensure both a consistency of service delivery to ASC’s clients and to help introduce ConsumerPowerline’s suite of services to a broader audience. To ensure that the addition of ConsumerPowerline’s services are seamlessly integrated into the current ASC client portfolio the company recently issued a seven figure RFP for engineering services within the California market to help support the firm’s growth in the region that received more than a dozen responses.

“ConsumerPowerline’s vision is to offer clarity in complex markets,” said Mike Gordon, founder and president of ConsumerPowerline. “This clarity moves cash and value from the seller to the large consumer. We plan to play an active role in helping shape the strategic development of California’s energy markets and policy, and then in explaining these markets to end-users so that they benefit from them.”

ASC was the pioneer in the Demand Reserves Partnership (DRP), first administered by the California Independent System Operator (CAISO) and since 2002 run by the California Power Authority (CPA). The DRP program is a key component of California’s energy management plan.

California’s DRP was created in 1998 to minimize or eliminate the need for involuntary rotating blackouts during times when generating resources are insufficient to meet customer demand. The DRP program is currently operated by the CPA.

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The Clarion Energy Content Team is made up of editors from various publications, including POWERGRID International, Power Engineering, Renewable Energy World, Hydro Review, Smart Energy International, and Power Engineering International. Contact the content lead for this publication at

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