JACKSON, Mich., Oct. 22, 2001 — Consumers Energy is using a specially outfitted PT Cruiser vehicle to get the word out about its new web-based energy service.
The company’s web site has tips on saving energy and information on Consumers Energy’s new PT Cruiser and its mobile Internet link to Michigan’s Home Energy Connections.
The PT Cruiser is part of a public relations campaign, taking part in parades, home shows, auto shows, and various community events. The vehicle’s paint scheme features the look of Consumers Energy’s new web-based service, “Michigan’s Home Energy Connections” at www.consumersenergy.com .
The site contains dozens of free tips on energy conservation, a free on-line home energy audit and in a first-time service offered by a Michigan utility, an on-line energy efficiency store in which customers can buy energy-saving devices.
“We want people to ‘Cruise into Energy Savings’ and enjoy the benefits of a more energy-efficient home,” said Terry Mierzwa, director of marketing for Consumers Energy.
The on-line energy audit is a unique service that allows people to enter information about their own home and receive instant feedback in terms of cost-effective measures they can take to save energy and money.
“Customers contact us all the time for information about how they can make their homes more energy efficient. People know that heating bills will be higher this winter, and they are eager for practical tips on what they can do to save money. Michigan’s Home Energy Connections makes it easy for customers to get the information they need,” said Mierzwa.
“The award-winning PT Cruiser is a creative blend of the old and the new. Similarly, Michigan’s Home Energy Connections incorporates the traditional value of energy conservation into the exciting, emerging world of web communication,” said Mierzwa. People who stop by the vehicle at events will have an opportunity to view laptop computers demonstrating Michigan’s Home Energy Connections and, at many locations, can participate in a drawing for a mini, remote-controlled PT Cruiser.
Consumers Energy, the principal subsidiary of CMS Energy, is Michigan’s largest utility providing natural gas and electricity to more than six million of the state’s nearly 10 million residents in all 68 Lower Peninsula counties.
For more information about Consumers Energy, visit the Web site at www.consumersenergy.com