Country Energy deploys Peace Software customer acquisition component

MIAMI, Fla., July 20, 2004 — Australian energy retailer Country Energy has deployed Peace Customer Acquisition, a new software component available in Peace Software’s Peaceà¢â€ž- 8 CIS (Customer Information System) product. Peace Customer Acquisition will enable Country Energy to process five times more customer acquisitions each day to capture demand and expand its market share in the competitive Australian electricity and gas markets.

Peace Customer Acquisition automates the entire utility customer sign-up process; from the efficient capture of prospective customer details, to tailoring the product offer, providing a quotation and generating a contract. It also automates back office functions such as customer enrollment, the provision of pricing components and contract renewal.

Peace Customer Acquisition has replaced Country Energy’s Customer Relationship Management (CRM) system which previously interfaced to the Peace CIS. In contrast, Peace Customer Acquisition is a fully integrated component of the core CIS, designed specifically to support utility business processes in competitive energy markets.

Patrick Cooper, General Manager of Information Services, Country Energy, said: “Peace Customer Acquisition provides the CRM functionality we need out-of-the-box, and eliminates the need for separate CIS and CRM systems. This means tighter processes and IT cost savings from supporting one less system.”

“The bottom line is that utility companies have to match their CRM solutions to their business requirements,” said Rick Nicholson, Vice President and Director of META Group, a leading provider of IT research, advisory services and strategic consulting. “One size does not necessarily fit all. Despite the fact that there are many vendors that would like to sell a full CRM solution to utilities, this may very well be overkill.”

About Country Energy

Country Energy is one of the largest electricity retailers in Australia, providing a range of services to more than 750,000 customers in five states and territories, including natural and bottled gas, Internet services and energy advice. Country Energy was created in July 2001 and now has 3,000 employees. It owns and operates the world’s second largest power supply network, with 185,000 kilometers of powerlines – enough to circle the earth four and a half times. Country Energy ranks in the top 120 companies in Australia, with annual revenue of around AUD1.5 billion. For more information, visit

About Peace Software

Peace Software is a Tier 1 Customer Information System (CIS) software product development company. The company develops a single off-the-shelf CIS product called Peaceà¢â€ž-, which enables utilities to acquire, bill and manage millions of electricity, gas and water customers efficiently at low cost. Installed at Tier 1 utilities in 20 regulated and competitive energy markets, Peace is billing USD 5.9 billion in client annual revenue. Peace Software has offices and operations in Australia, New Zealand, Canada, the United States and the United Kingdom. For more information, visit

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