Customer interest in Texas electric choice growing

AUSTIN, Texas, Jan. 9, 2002 – Record numbers of Texans are learning about their power to choose an electric provider since the opening of the state’s competitive electric market on January 1.
In the first week of electric competition, Texas Electric Choice, a public education campaign created by the Public Utility Commission of Texas (PUC), saw three times the average number of Web site hits and nine times the average number of telephone inquiries.
“The incredible response to the opening week of electric competition is a strong sign that customers are interested in learning about electric choice and how they can benefit from competition for electric service,” said PUC Chairman Max Yzaguirre. “We’re encouraging customers to learn as much as they can in order to make the decision that’s best for them,” he added.
* Between Sunday, December 30 and Saturday, January 5, the Texas Electric Choice Web site ( saw 30,898 hits, a three hundred percent increase over the weekly average.
* In the same week, the Texas Electric Choice Answer Center logged 17,550 calls, a nine hundred percent jump over the weekly average.
* January 2, the first full business day of electric competition, saw the largest call volume of any day with an extraordinary 5,768 calls over the daily average of 214 calls.
* The same day, January 2, Web site hits jumped to a record 8,000 visitors from a daily average of 3,431 visitors.
Throughout January, the PUC will also be upgrading its education Web site, – providing more educational information, an updated list of Retail Electric Providers (REPs), and a search of REP offers by zip code. Customers are encouraged to visit the site on a regular basis.
As of January 1, 2002, most customers of investor-owned utilities in Texas have the opportunity to choose a Retail Electric Provider (REP) – the company that provides their electricity. This means that electric customers can shop for a REP, just as they do for other consumer products and services, based on what matters most to them, whether it’s price, customer service, or renewable energy.

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