Deregulating energy companies create ’employment brand’ to successfully recruit and retain key staff

As deregulation requires energy companies to attract and keep entrepreneurial leaders with commercial, strategic skills, more and more firms are offering flexibility, equity participation, and a work environment tailored to the individual employee’s expectations. In other words, a “total deal,” as management and human resources consulting firm Towers Perrin calls it. Many are even striving to create what Korn/Ferry Chief Operating Officer Michael Bekins calls an “employment brand.”

HOUSTON, April 11, 2001 — Altra Energy Technologies, Inc. announced today that South Texas Electric Cooperative (STEC) and Xcel Energy, Inc. have selected Altra Power 4.2, the latest release of Altra’s power transaction management system, for bidding, scheduling and settlement in the newly deregulated Texas marketplace.

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