Energy efficiency promoted with launch of new BetterBricks site


SEATTLE, Wash., July 18, 2002 — BetterBricks, an initiative of the Northwest Energy Efficiency Alliance, has launched a new website.

The site was designed and developed by ZAAZ, a web design and technology consultancy, to help commercial building professionals take advantage of the design and financial benefits of energy efficiency.

The program is aimed at the commercial building community, including architects, building owners, operators and developers, mechanical and electrical engineers, lighting designers, interior designers, real estate brokers, and real estate investment trust fund managers.

The launch culminates six months of strategy, design and technology implementation by ZAAZ, which was awarded the BetterBricks website project early this year over more than a dozen competitors.

BetterBricks.com is the first stop for commercial building professionals who want information and assistance on how to incorporate innovative, energy-effective designs into their next new building or remodel. The site is funded by the Northwest Energy Efficiency Alliance, a group of electric utilities, state governments, public interest groups and efficiency industry representatives committed to bringing affordable, energy-efficient products and services to the marketplace.

“We were looking for a unique partner not just to help us build a website, but to help us build clarity around what we are trying to communicate with BetterBricks.com,” said Patrice Thramer, Director of Marketing and Communications at the Alliance. “Based on their innovative style and reputation, we felt ZAAZ was the best fit for this project.”

The new site from ZAAZ repositions energy-efficiency building design as not only virtuous, but fiscally prudent. Offering real-world examples of how building professionals have successfully used energy efficiency as a design tool and financial strategy, the site delivers vast resources related to energy-efficient design and construction. As part of the unique BetterBricks proposition, the building community can also take advantage of BetterBricks’ advisors, research assistance and access to lighting labs.

“We’ve created an authoritative one-stop shop for pragmatic, useful energy information — stocked with news, success stories and live resources the Northwest building community can use on a daily basis,” said ZAAZ Internet Strategy Director Tom Farmer. “ZAAZ is gratified to help realize such an important effort.”

ZAAZ Senior Producer Gary Jacobson and Art Director Jon McVey led the four-month strategy and design effort. The result is, literally, the latest word in selling energy-effective design. Backed by a consortium of utilities, energy regulators and consumer groups, BetterBricks.com spreads the efficiency word throughout the Northwest U.S.

About BetterBricks/The Northwest Energy Efficiency Alliance

To be eligible for BetterBricks Advisor or Hotline services, a building project must be located in the Northwest states of Idaho, Montana, Oregon or Washington. Through the support of the Northwest Energy Efficiency Alliance, BetterBricks provides most services free of charge.

The Northwest Energy Efficiency Alliance is a non-profit group of electric utilities, state governments public interest groups and industry representatives working to bring affordable, energy-efficient products and services to the marketplace. The Alliance serves Oregon, Washington, Idaho and Montana.

About ZAAZ

ZAAZ creates websites that create value. The Seattle-based web consultancy delivers online design, technology, strategy and service to clients nationwide, including National Geographic, Microsoft, Boeing Employees Credit Union and Hewlett-Packard. Founded in 1998, ZAAZ also offers web analytics services that define online success metrics for organizations wishing to optimize website value.

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