Foxboro launches campaign to find the control room in North America that’s most in need of a “makeover”

FOXBORO, Mass., June 24, 2005 — The Foxboro Automation unit of Invensys Process Systems announced a campaign to identify the control room in a North American process plant that is most in need of a complete design and equipment makeover.

The winning company will receive a “TV-reality-show-inspired” makeover. This will include professional control room design by User Centered Design Services (a consulting company focused on effective control room design and operations); a conceptual design solution walkthrough video from Smith LaRock (a professional services firm that provides planning, architecture, and interior design services); a new operator console from Wright Line (a manufacturer of consoles, enclosures, and other furniture for technology-intensive environments); Foxboro workstation and monitor upgrades; plus appropriate Invensys engineering, alarm management, and training services, with a total estimated value of up to $350,000.

“The control room is the critical operations nerve center in a process plant,” said Paul Steinitz, marketing director at the Foxboro Automation unit of Invensys Process Systems. “Here, the operators routinely make decisions that impact plant safety, availability, and performance. With this in mind, it’s surprising how many control rooms are so obviously in need of an upgrade, either because the ergonomics are poor, the environment is not conducive to good decision-making, the control system is obsolete, the alarm sub-system needs to be rationalized, or a combination of these problems.

“While we’re certainly trying to have some fun by launching this TV-reality-show-inspired ‘makeover’ campaign, we also hope to draw attention to the above situation and encourage North America’s brownfield process plants to take the necessary steps to empower their operators by upgrading their control rooms.”

Potential candidates are encouraged to send photos of their control rooms, along with a control room description and their specific “makeover” goals and objectives to Foxboro, where an expert team of judges will choose the control room most in need of a functional and cosmetic upgrade.

For more information, or to submit an entry, readers should visit Foxboro will announce the winner of the control room makeover at the 2005 ISA Show in Chicago, October 25-27, 2005.

About User Centered Design Services

User Centered Design Services, LLC is a consulting company focused on Operational Excellence. The company’s vision is to implement best practice solutions for reducing the frequency and severity of abnormal situations, which will dramatically improve the nature of operations in production facilities. These best practices impact all aspects of plant operation and help improve plant performance, reduce incidents, and improve safety and profitability.

User Centered Design Services offers a full line of consulting services to evaluate current plant condition, make realistic and achievable recommendations for improvement, and aid implementation.

About Smith LaRock

Smith LaRock Architecture is a full service, Colorado-based Architectural firm offering design services to the process control industry. Industry Best Practices, cumulative design experiences, and collaborative designers are brought to bear on the real-world challenges of the 24/7 control environment to develop control room design solutions of lasting value, utility, and functionality for Smith LaRock Clients. The company’s design goals are operator vigilance and reduced-stress environments. Smith LaRock is partnered with its sister company, Michael B. Smith Architecture Inc., to provide services in Alberta, Canada to its Canadian clients, and is headquartered in Denver, Colorado, USA. Contact for further information, or call 1-866-534-2247.

About Wright Line

Wright Line, a global leader in the design and manufacture of consoles, enclosures, office and other specialty furniture, has been serving the data center, office, call center, electronic laboratory and high-tech manufacturing environments for over 70 years. The company is headquartered in Worcester, MA and can be contacted by email at, or by phone, 800.225.7348. To view the company’s full product line visit

About Invensys Process Systems

Invensys Process Systems, a business unit of Invensys plc, provides products, services and solutions for the automation and optimization of industrial process plants. In addition to its rapidly expanding Global Solutions group, Invensys Process Systems includes industry-leading brands such as Foxboro, Triconex, SimSci-Esscor, Wonderware, and Avantis, whose products are installed in more than 100,000 plants across the world. These range from small hybrid and batch plants to the world’s largest refineries, gas plants, petrochemicals plants, power plants, and pulp and paper mills.

About Invensys Group [ ]

The Invensys Group is headquartered in the UK and listed on the London Stock Exchange. With 35,000 employees operating in 60 countries, Invensys helps customers to improve their performance and profitability, building value for end users and shareholders alike.

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