JUNO BEACH, Fla., August 4, 2004 (BUSINESS WIRE) — Florida Power & Light Company announced that nearly 6,000 FPL customers are now enrolled in its new Sunshine Energy® program. FPL says these enrollments for cleaner electricity have taken place in less than six months, making the Sunshine Energy program the fastest growing green pricing program in the Southeast. Furthermore, at the current rate, this green power program will be the largest in the Southeast by the end of the year.
FPL, which voluntarily launched Sunshine Energy to its 3.6 million residential customers in February 2004, does not profit from this program in any way. The company is offering this program to its customers to continue its tradition of supporting clean energy initiatives.
FPL’s Sunshine Energy initiative, also known as a “green pricing” program, is offered as a choice for those who want to support cleaner, renewable electric generation and reduce the demand for electricity generated from fossil fuels. By participating in the program, FPL customers can reduce carbon dioxide (CO2) emissions caused by their electricity use. CO2 is a greenhouse gas that contributes to global warming.
Fastest growing program
There are currently more than 500 similar green power programs offered by utilities throughout the U.S. In the Southeast, for example, 121 utilities offer renewable energy programs to their customers. According to data from the U.S Department of Energy’s National Renewable Energy Laboratory (NREL), FPL’s Sunshine Energy program is currently the fastest growing program in the Southeast and the second largest program in the Southeast. Additionally, FPL’s program has the lowest price per kilowatt-hour in the Southeast and one of the lowest in price per kilowatt-hour nationwide.
“We applaud FPL for the successful launch of its green pricing program,” said Lori Bird, senior energy analyst with NREL. “According to NREL’s data, FPL’s program is on track to be among the top 10 utility green pricing programs nationally in terms of customer participants.”
“The results speak for themselves; Floridians care about their impact on the environment and many of them have done their part to increase cleaner energy purchases in Florida,” said Bill Hamilton, vice president of Customer Service for FPL. “We want to thank those customers who are demonstrating their support for the environment and making Sunshine Energy a part of their electricity purchase.”
Purchasing cleaner electricity is one of the most powerful things an individual can do to reduce air pollution. By signing up for the Sunshine Energy program, the average household in Florida can avoid contributing more than 10,000 pounds of CO2 emissions each year – or as much as taking their car off the road for a year. This is a significant reduction in the amount of CO2 an average household emits in a year.
When customers choose FPL’s Sunshine Energy program they will pay only $9.75 extra each month to ensure 1,000 kilowatt hours of cleaner electricity is produced by generators serving Florida and other states nationwide. Customers will support cleaner electricity generated from wind, solar and bio-energy. The monthly charge will appear on the FPL electric bill.
An important element of the Sunshine Energy program is FPL’s commitment to build new renewable facilities in the state of Florida. For every 10,000 customers who sign up for Sunshine Energy, FPL will provide 150 kW of solar capacity in Florida – twice as large as one of the state’s largest solar facilities. That equals 15,000 square feet, which is about one-third the size of a regulation football field. FPL says it will be announcing the location for the first solar facility in the coming weeks.
To sign up
There are three easy ways for customers to enroll in the Sunshine Energy program:
1) By Phone – by calling FPL at 1-888-FPL-GREEN (1-888-375-4733)
2) On the Web – FPL’s Sunshine Energy program website, http://www.FPL.com/sunshine
3) In Person – FPL has representatives for the Sunshine Energy program available at local events, festivals as well as in front of local retail stores to offer easy customer enrollment and answer questions about the program. FPL will also have Sunshine Energy representatives at 10 Florida Marlin’s games and all Miami Dolphin’s pre-season and home games this year.
New marketing campaign
FPL will launch a new marketing campaign later this month to promote Sunshine Energy. Hundreds of thousands of FPL customers will receive enrollment forms in the mail starting Aug. 20th. The direct mail pieces communicate how the Sunshine Energy program works and the benefits for FPL customers in participating in this program.
Florida Power & Light Company is the principal subsidiary of FPL Group, Inc., nationally known as a high quality, efficient and customer-driven organization focused on energy-related products and services. With annual revenues of more than $9 billion and a growing presence in 26 states, FPL Group is widely recognized as one of the country’s premier power companies. Florida Power & Light Company serves more than 4.2 million customer accounts in Florida. FPL Energy, LLC, FPL Group’s wholesale electricity generating subsidiary, is a leader in producing electricity from clean and renewable fuels. Additional information is available on the Internet at http://www.FPL.com, http://www.FPLGroup.com and www.fplenergy.com.