Going global at DistribuTECH 2013

It’s no secret that the smart grid opportunity now extends to nearly every corner of the planet with a light bulb. And new bulbs are lighting up every second.

Governments and utilities around the world are gearing up: the Recovery Act funds in the U.S may be nearly dry, but smart grid spending in the fastest growing markets abroad is just ticking up.

This year at DistribuTECH, the U.S. Commercial Service – a division of the Department of Commerce – is on the show floor to help companies capitalize on the global smart grid opportunity.

With a network of export assistance centers in 100 U.S. cities and international trade specialists in U.S. Embassies and Consulates in nearly 80 countries, the U.S. Commercial Service is ready to provide information and counseling on international market strategies, trade leads and upcoming trade missions, export financing, global logistics, licenses and regulations, and business development programs that could advance your business abroad.

At DistribuTECH 2013, the Commercial Service is featuring a special initiative aimed at providing one-stop, high-level counseling to U.S. smart grid companies, who are interested in entering the European market.

Alan Ras, Head of the Commercial Section at the U.S. Embassy to the Netherlands, will be on hand to answer questions about the European market and discuss how the U.S. government and other partners can help further trans-Atlantic smart grid sales.

“In Europe the Commercial Service is modernizing its business model by creating new leadership and industry-focused strategies,” Ras said.

The smart grid sector will be a focus for the Commercial Service in Europe and beyond for its high growth and trade potential.

“both traditional and emerging industries frequently reorganize to achieve new forms of competitive advantage. Increasingly they are becoming vocal about the need for the Commercial Service to adapt and develop flexible, customized programs attuned to global industries,” he said.

Ras believes the newly-defined Industry Expert Initiative “can meet that need for American smart grid exporters interested in the European market.”

And the Commercial Service team at DistribuTECH is ready to help firms do business beyond Europe as well. International Trade Specialists from US Export Assistance Centers inSilicon Valley, Los Angeles, and Washington, DC will also be making the trip to San Diego.

With extensive experience facilitating smart grid exports from the U.S. to major trading partners, emerging markets, and to the fastest growing electricity markets, the U.S. commercial service is prepared to help you grow your business abroad.

You can sign up to meet with Alan and the team at your booth by registering with the Commercial Service through the website, or by emailing the International Trade Specialists who will be on hand at DistribuTECH 2013:

Andrew Bennett

Smart Grid Industry Analyst

Washington, D.C.

Shannon Fraser

U.S. Commercial Service Officer

Smart Grid/Clean Tech Specialist

San Jose, California

Alan Ras

Head of Commercial Section, The Netherlands

Available for counseling on all European markets

Jason Sproule

U.S. Commercial Service Officer

Team Lead: Power Gen and Transmission

Irvine, California

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