by Robert Evans Wilson Jr.
I know an advertising agency owner who never fully takes a vacation. He takes his family to fairly exotic locations, but never so alien that they are outside the reach of modern communication. He is never farther than a cell phone call or e-mail away. He checks in with the office several times a day much to the chagrin of his family who want him to be fully engaged in the holiday. So, he ends up sneaking off under the guise of visiting the restroom or going to the bar for a cocktail to connect with his staff, a client or a prospect. His wife and kids aren’t fooled; they just sigh and accept the inevitable. I used to think he was a control freak–someone who couldn’t let go and let someone else take over–until I understood the concept of momentum.
In science, momentum is equal to mass times velocity. Think of Indiana Jones in -Raiders of the Lost Ark running as fast as he can out of the tunnel while that huge stone ball rolls faster and faster after him. In business, momentum is the point at which success begins to come easily. Business veterans jokingly refer to it as having -paid my dues. In short, momentum is an accumulation of acquired knowledge, skill, experience and connections. Those who understand it also know it can be fragile and easily lost.
Sales professionals who have achieved momentum will tell you that you must pursue a number of activities to generate sales leads: phone calls, e-mails, sales letters, networking events, etc. You keep it up building dozens, then hundreds of leads at a time. Then to convert those leads to sales, you follow up on each in a timely fashion. Meanwhile, you maintain all the activities that continue to generate leads. So between generating leads, following up on leads, then turning leads into sales, you begin to feel like the guy in the circus who spins plates on top of poles and rushes from one plate to the next to keep them spinning.
No wonder these folks hate to take vacations; it breaks the momentum they’ve spent months or years creating, and they know it takes time to get it going again.
Years ago when I first started giving speeches, a professional speaker advised me, -It took me 10 years to quit sweating cash flow, but even so, it is still all about nonstop marketing. In other words: maintaining momentum.
For a growing company, momentum is the point where it has done enough advertising, marketing, public relations, networking, customer service and so forth that business begins to flow. It is the point where it garners precious and often elusive word-of-mouth referrals. Momentum is about building a reputation. Acquiring it, however, doesn’t mean you can taper off on your efforts; it means that your efforts will become easier.
The best thing about momentum is that once you get it, motivation becomes self-perpetuating. Momentum is energizing. It keeps you on your toes. And, the rewards come quickly and regularly.
I have found this to be true in all pursuits. Even when I write fiction, there is always a point in a novel that it demands my daily attention, energy and focus until it is complete. Unfortunately, nothing puts the brakes on momentum like finishing a book or completing a major task. The trick to avoid losing that momentum is to begin another book or task before you complete the first one. Then you just shift your energy to the next project already under way.
Robert Evans Wilson Jr. is a motivational speaker and humorist. He works with companies that want to be more competitive and people who want to think like innovators. For more information, visit www.jumpstart yourmeeting.com.