Kivera receives Frost & Sullivan’s Market Engineering Award for technology leadership in location-based services

OAKLAND, Calif., Jan. 7, 2002 — Kivera today announced that it has earned Frost & Sullivan’s 2001 Market Engineering Award for Technology Leadership in location=-based services (LBS).

Each year, this honor is bestowed upon the company that has demonstrated excellence in technology leadership with respect to location-based services. Ranked against market competitors, Kivera’s location technology platform received the number one industry standing based on Frost & Sullivan’s comprehensive market engineering measurement criteria.

“Success within the LBS market will rely on the ability to maintain flexible, open structures that can rapidly adjust to evolving technologies and industry challenges,” said Frost & Sullivan research analyst Brent Iadarola. “Kivera’s innovative technology platform and software solutions enable enhanced performance for location-based services and an accuracy level that is unique to the industry. Service providers who demand a flexible, reliable and secure technology solutions will be pleased with Kivera’s platform.”

As part of its research, Frost & Sullivan identified numerous benefits of Kivera Location Engineâ„- technology. A few of the key advantages include: geocoding at an accuracy level of 99.5 percent, the ability to support real-time information integration such as weather and traffic conditions, and the blending of multiple content sources for customized location services.

Kivera Location Engine technology provides end users with accurate and dependable driving directions, geocoding, yellow page listings, point-of-interest searches and map display. Additionally, Kivera’s extensive experience with data aggregation enables the delivery of custom, proprietary and dynamic content.

“From its inception, Kivera has been dedicated to providing the highest level of customer satisfaction by offering the technology, content and services that deliver the most reliable and accurate location-based services available today,” said Clay Collier, president and CEO of Kivera. “It is an honor to be recognized by Frost & Sullivan for our dedication to our customers and our continued leadership in the LBS industry.”

According to Frost & Sullivan U.S. Mobile LBS Markets, total revenues from markets for emergency assistance services, consumer applications, enterprise applications, telematics services and other LBS could approach an overwhelming $5 billion by 2005.

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