New York, NY, October 11, 2002 — KPMG Consulting Inc., a business consulting and systems integration companies, announced that it has changed its name and its brand to BearingPoint Inc.
The new brand underscores BearingPoint’s global commitment to set a clear direction for clients so they achieve desired results with their business systems.
To further demonstrate its global client reach, BearingPoint will begin trading on the New York Stock Exchange (NYSE) under the ticker symbol “BE,” a move that strengthens BearingPoint’s reach to international investors.
A market-opening ceremony on October 3 launched trading.
“Through the launch of BearingPoint, we have established a brand that transfers the equity of our 100-year heritage, has literal meaning and gives our 16,000 employees a new beginning as a unified company,” said Rand Blazer, Chairman and CEO. “As BearingPoint we will continue providing business integration services that propel our clients to reach their business goals. We do what BearingPoint literally means: setting direction to achieve end results.”
“In BearingPoint, we created a brand that reflects what our clients say they value most: a business partner who helps them set direction, gain access to the right information, transfer knowledge, and achieve results for their long-term success,” said Linda Rebrovick, Chief Marketing Officer of BearingPoint. “We define this as business empowerment and every element of our global branding campaign speaks to it.”
The BearingPoint announcement coincides with the company’s transfer to the NYSE and the recent additions to our team of premier consulting practices in North America, Europe, Asia Pacific, and Latin America. These steps reinforce BearingPoint’s position as a global source for business consulting and systems integration and its status as a unified, global company.
The BearingPoint brand is effective immediately for BearingPoint, Inc., the parent company, with international subsidiaries to follow in a matter of weeks.
The company chose BearingPoint from a list of about 550 potential names.
New ads highlight BearingPoint’s tagline of “Business and Systems Aligned. Business Empoweredà¢â€ž-.” Many of the ads feature one of the world’s leading professional golfers, Phil Mickelson, changing the signature KPMG Consulting visor he wears on the professional tour to a new visor emblazoned with “BearingPoint.”