Madison Gas and Electric to begin implementation of Itron AMR technology

SPOKANE, Wash., Feb. 27, 2002 — Itron Inc. announced today that Madison Gas and Electric Company (MGE) will deploy Itron automatic meter reading (AMR) technology throughout its service territory.

The contract for the project was signed in the fourth quarter of 2001. MGE serves 127,000 electric customers and 120,000 natural gas customers in seven southern Wisconsin counties.

Installation of the system, which will rely on Itron’s efficient mobile AMR technology to collect meter data, is scheduled to begin in the second quarter of 2002 and take place over a 12-month period.

As the system is installed, MGE will begin using utility vehicles equipped with on-board Itron computers and RF transceivers to automatically collect data from all of the utility’s 240,000 electric and gas meters equipped with Itron AMR meter modules, which encode and transmit consumption data from the meter.

Improving cost control and increasing customer satisfaction were the key drivers that led MGE to move forward with deployment of AMR technology throughout its service territory. MGE joins more than 850 electric, gas and water utilities throughout North America that have deployed Itron AMR technology.

“MGE is committed to delivering the highest level of value to our customers and shareholders,” said Jim Bidlingmaier, MGE vice president and chief information officer. “We continually innovate to keep costs under control, improve customer satisfaction and work toward protecting the environment. To our knowledge, MGE is the nation’s first gas and electric utility to install a mercury-free AMR device. We evaluated several AMR technology providers and concluded that Itron offered an unequaled combination of proven technology, industry leadership and customer support,” he added.

“Like many of Itron’s utility customers who have moved forward with large-scale automation projects over the past 12 months, Madison Gas and Electric has built a very solid business case by focusing on the fundamentals of operational efficiency, cost control and customer satisfaction,” said Russ Vanos, vice president of Itron’s Electric Systems Business Unit. “We continue to see strong momentum in the marketplace as more and more utilities recognize the strong value Itron technology delivers, and we look forward to a very successful project and ongoing partnership with MGE.”

Itron Inc. is a technology provider and source of knowledge to the energy and water industry for collecting, analyzing, and applying critical data about electric, gas, and water usage.

Madison Gas & Electric (MGE) is an investor-owned public utility located in Madison, Wis. MGE generates and distributes electricity to almost 127,000 customers in Dane County. MGE also transports and distributes natural gas to about 120,000 customers in seven counties. MGE has served the Madison area since 1896.

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