NAVTEQ launches navigable map of Hong Kong

CHICAGO, July 8, 2004, (PRNewswire) — NAVTEQ, a global provider of digital map data for in-vehicle navigation, Internet/wireless, business and
government solutions, launched its first map of Hong Kong. With digital maps available for more than 40 countries, NAVTEQ also offers maps of Singapore,
Malaysia and Taiwan in Asia.

NAVTEQ’s map of Hong Kong contains over 2,000 kilometers of roadway and provides navigable digital map coverage of almost 60% of the population. The
Hong Kong map includes the road network and up to 160 attributes for a majority of the country’s most populous areas including the Central & Western,
Eastern, Southern, Wan Chai and Islands districts along with Kowloon City, Kwun Tong, Sham Shui Po, Wong Tai Sin, Yau Tsim Mong and Kwai Tsing. Of the
approximately 5,800 Points of Interest (POIs) embedded in NAVTEQ’s map of Hong Kong, some of the most notable include the Tian Tan Buddha, Temple Street Night Market, Star Ferry, Victoria Peak Tram, Happy Valley Racecourse and the
Hong Kong Heritage Museum.

Now, with the power of NAVTEQ maps, system vendors and application developers creating solutions for Hong Kong’s highly connected user base can develop products that help users make location-informed decisions at home, on the road or anywhere along the way. With renowned accuracy, quality and
robustness, NAVTEQ maps offer solution providers the data required to build a vast array of products to meet the dynamic preferences and interests of end

“Hong Kong has a notably high consumer adoption rate of advanced technology so our customers are looking for new ways to penetrate this market.
NAVTEQ’s map of Hong Kong opens the door for our customers to create new and differentiated location-enabled solutions that peak the interest of Hong
Kong’s technology savvy consumer base,” said John MacLeod, Executive Vice President – Global Marketing & Strategy, NAVTEQ.


NAVTEQ is a provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices and Internet-based mapping applications. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The
Chicago-based company was founded in 1985 and has approximately 1,400 employees located in over 100 offices in 20 countries.

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