Miami, FL, Jan. 9, 2006 — The Netherlands is fast becoming the latest battleground for competition between European utility giants and will be a hot spot for utility customer switching activity in 2006-2007 according to a report by Peace Software and VaasaEmg.
The recently released report analyzes utility customer switch rates and trends in the Netherlands and Belgium, which are ranked the second and fifth most active European energy retail markets respectively.
The report is part of Peace Software and VaasaEmg’s ongoing Utility Customer Switching Research Project to monitor and analyze customer switch rates and trends in competitive energy retail markets around the world. VaasaEmg is the only university-based research center specializing in utility marketing to end customers in order to assist utilities to predict and influence customer behavior and ultimately grow their market share.
Peace Software, a developer of utility billing software, researches the dynamics of competitive energy retail markets to develop advanced software products that anticipate and support utilities’ business needs.
The report reveals that electricity customer switching in the Netherlands accelerated rapidly in 2002 and 2003 and has continued steadily in the range of 7 to 15 percent per year since. Gas customer switching in the Netherlands initially lagged behind, but has increased in recent months and now matches electricity switching levels.
Though Belgium has a reputation for low retail energy activity, the report emphasizes that this is not entirely deserved when considering the 10 percent customer switching peaks observed in the Flanders region during 2004.