PALATINE, Ill., June 16, 2005 — Schneider Electric announced it has named Bader Rutter & Associates, Inc. as agency of record for its U.S. business. With its North American Operating Division headquarters based in Palatine, Ill., Schneider Electric is the recognized world leader in automation and electricity management.
“This was an exhaustive search that pulled from the top B-to-B agencies throughout the country,” said Tom Insprucker, vice president of marketing at Schneider Electric. “Ultimately, Bader Rutter showed us the creativity, marketing insight and skilled professionals that we felt were necessary to help take our marketing efforts to the next level. We look forward to a long and mutually beneficial relationship with them.”
Bader Rutter was selected from more than 20 agencies throughout the country who were invited to submit RFPs for the Schneider Electric U.S. account. After a series of capability presentations, the field was narrowed to two.
“We’re elated to have been selected by Schneider Electric,” said Greg Nickerson, president of Bader Rutter & Associates. “We strive to partner with quality companies that are serious about brand management and marketing, and that’s exactly what we found with Schneider Electric. We’re excited to be adding such an outstanding organization to our group of clients, and we look forward to a long-term relationship.”
About Schneider Electric
Headquartered in Palatine, Ill., the North American Operating Division of Schneider Electric had sales of $2.6 billion (U.S.) in 2004. The North American Operating Division is one of four operating divisions of Schneider Electric, headquartered in Paris, France, and markets the Square D, Telemecanique and Merlin Gerin brand products to customers in the United States, Canada and Mexico. In the United States, Schneider Electric is best known by its flagship Square D brand, with Telemecanique becoming increasingly known in the industrial control and automation markets and supported by many Square D distributors.
For 100 years, Square D has been a market-leading brand of electrical distribution and industrial control products, systems and services. Schneider Electric is a global electrical industry leader with 2004 sales of approximately $12.8 billion (U.S.).
About Bader Rutter & Associates
Bader Rutter & Associates is an integrated marketing services agency headquartered in Milwaukee, Wis., with additional offices in Lincoln, Neb.; Memphis, Tenn.; and Minneapolis.