Southern LINC launches new look, new name

ATLANTA, Feb. 3, 2005 (BUSINESS WIRE) — Southern LINC, the wireless communications service from Southern Company, announced it is changing its look by incorporating a new logo, new colors and modifying its name. The refreshed brand is meant to appeal to both business owners and consumers alike. The new company name will be SouthernLINC Wireless, which better describes the company’s comprehensive offerings in the wireless market.

The new logo will be a vibrant green circle encompassing a stylized letter “L”. To introduce the new look, SouthernLINC Wireless will launch a new advertising campaign beginning this month. SouthernLINC Wireless is also rolling out new competitive service plans, which will appeal to its broadening audience in its dedicated southeast footprint.

“The new look is modern and fresh while still conveying our reliable track record for outstanding wireless service,” said Julie Pigott, vice president of marketing for SouthernLINC. “As always, we remain committed to providing the best wireless service to our loyal customers in our southeast footprint, and our new brand will soon be visible in the communities we service.”

“In the face of recent mergers and acquisitions in the wireless industry, SouthernLINC Wireless is taking this step to better enable our customers – current and future – to easily find us amongst the advertising clutter,” said Bob Dawson, CEO and president of SouthernLINC Wireless.

“SouthernLINC Wireless remains a wholly-owned subsidiary of Southern Company, and will continue to work closely with all of its affiliate companies including Georgia Power, Alabama Power, Mississippi Power, Gulf Power and Savannah Electric,” Dawson said. “SouthernLINC Wireless will continue to provide reliable wireless service and dedication to our customers remains our top priority.”

NOTE: Type www.southernlinc.com/green into your Internet browser to download the old and new logos.

About SouthernLINC Wireless [ www.southernlinc.com ]

SouthernLINC Wireless covers 127,000 square miles in the Southeast, including major metro and rural areas in Alabama, Georgia, southeastern Mississippi and northwest Florida. Using Motorola’s iDEN® technology, SouthernLINC Wireless combines multiple communication services into one handset or installed device including Instant LINCSM mobile to mobile, phone service, text messaging, wireless Internet access and wireless data.

About Southern Company [ www.southerncompany.com ]

With more than 4 million customers and nearly 39,000 megawatts of generating capacity, Atlanta-based Southern Company is the premier super-regional energy company in the Southeast and a leading U.S. producer of electricity. Southern Company owns electric utilities in four states, a growing competitive generation company, an energy services business and a competitive retail natural gas business, as well as fiber optics and wireless communications.

Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are 15 percent below the national average. Southern Company has been named three consecutive years No. 1 on Fortune magazine’s “America’s Most Admired Companies” list in the Electric and Gas Utility industry. Southern Company has been ranked the nation’s top energy utility in the American Customer Satisfaction Index five years in a row. Southern Company has more than 500,000 shareholders, making its common stock one of the most widely held in the United States.


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The Clarion Energy Content Team is made up of editors from various publications, including POWERGRID International, Power Engineering, Renewable Energy World, Hydro Review, Smart Energy International, and Power Engineering International. Contact the content lead for this publication at Jennifer.Runyon@ClarionEvents.com.

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