DALLAS & AUSTIN, Texas, March 19, 2003 — Burson-Marsteller Texas announced that its work with the Public Utility Commission of Texas (PUC), the Texas Electric Choice public education campaign was awarded a Silver Spur from the Texas Public Relations Association (TPRA) in the “Best External Communications” category and Honorable Mention in the “Public Sector Campaign of the Year” category for the 2003 PRWeek Awards, the public relations industry’s premier publication.
With the Public Utility Commission of Texas, Burson-Marsteller runs an integrated public relations, advertising and grassroots campaign to educate Texas’ 5 million eligible customers about electric competition and their new choices. In the program’s third year, Texas leads the nation with nearly half a million Texans having chosen a new electric provider, with more than two-thirds of Texans being aware of the Texas Electric Choice campaign, according to a recent survey.
“Our first commitment is to provide top-quality work for our clients — and we are proud when that work is recognized by our peers,” said Mike Lake, Managing Director and Market Leader of Burson Texas. “Our focus on our clients, our people and our business was honored this month both nationally by PRWeek and statewide by the TPRA — that’s something to be excited about.”
Burson-Marsteller was also named “Large Agency of the Year” by PRWeek magazine. The firm also was honored with eleven awards, the highest number of PRWeek Awards for any agency in the 2003 competition.
Burson-Marsteller (www.bm.com), established in 1953, is a global public relations and communications counseling firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and other services. The firm’s seamless global network is designed to deliver premium, integrated services through 46 wholly-owned offices and 46 affiliate offices, together operating in 52 countries across six continents. In 1979, the firm joined the Young & Rubicam family of companies, which in October 2000 was acquired by WPP Group plc, one of the world’s leading communications services groups.