FOREST, Va., May 13, 2003 — Energy Solutions Plus (ESP) Inc., a provider of consulting services to companies within the energy and utility industry, has announced a rebranding strategy that includes changing its name to Fortegra.
The initiative facilitates a focus on growth and expansion and emphasizes the core strengths and philosophies that have been the foundation of the company since its beginning.
“Fortegra is the union of strength, integration and integrity, a combination our clients value, which allows us to forge deep and long-lasting relationships with each of them,” said Vince Phelps, Fortegra president and CEO. “Like Iron Sharpening Iron, we work together to determine and deliver the best solutions possible.”
In an economy and industry where companies are downsizing, laying off employees and outsourcing entire departments to lower costs, Fortegra continues to increase market share with its lean, highly experienced, teaming solutions. The company has experienced tremendous success over the last few years, working with tier-one clients who repeatedly call on Fortegra, project after project.
“There are other players out there, such as Accenture, Bearing Point, Cap Gemini Ernst & Young, IBM and EDS, but our clients continually and purposefully desire to work with Fortegra,” said Phelps. “Our clients are simply tired of the big-firm mentality of creating a ‘training ground’ out of the client’s business, bringing in numerous apprentices for a job that our seasoned experts can do in less time and with much more cost-effectiveness. Our business is growing, and this is at the expense of our competitors.”
Fortegra has risen as an upper echelon player in the energy and utility consulting industry , consistently maintaining its commitment to deliver quality solutions and services. The relationships the company has forged and the high value solutions it has delivered polarize in very clear terms, the fundamental and philosophical differences Fortegra brings to each partnership.
“I am passionate about our new tag line, Iron Sharpening Iron,” said Fortegra principal Kevin Chase. ..It highlights one of the key philosophies on which our company was founded -teamwork. In contrast to our competitors’ frequent approach of coming in, taking over and dictating to the client, Fortegra has always placed tremendous value in partnering with clients. We take great pride in our track record. We shoot straight with our clients, bring incredible strength and experience to each engagement, and always look for clients who are truly committed to being successful. In the end, we make each other stronger and create powerful solutions in the process.”
Since its inception in 1996, Fortegra has partnered with top clients in the industry, including CornEd, Ameren, Hydro One, MidAmerican Energy, Dominion, ERCOT, Niagara Mohawk and CenterPoint Energy.
During the past two years, revenues have increased more than 100 percent.
Fortegra’s plan for the next 12-18 months includes a 40 percent growth strategy, manageable but aggressive, at a juncture when many face reductions in workforce.
“This growth strategy allows us to maintain focus on an extraordinary level of client service by continuing to hire select employees, providing sustained growth for our company and maximum value for our clients,” said Phelps.
Along with the name change, Fortegra announced the launch of its new logo, web site and advertising campaign.
More information can be found at www.fortegra.com.
Fortegra strengthens its clients as a provider of business and technology consulting services. Fortegra forms long-standing partnerships with its clients by leveraging its business knowledge and intimate understanding of the industry, with deep technical capabilities to deliver high-value solutions.
Fortegra’s core competencies include a thorough understanding of lifecycle application development, implementation and support as well as program and project management. Fortegra’s product expertise encompasses CIS/CRM, billing, customer contact solutions, field operations systems, and scheduling and settlement applications. More information is available at www.fortegra.com.