Zpryme’s smart grid sentiment survey found that U.S. citizens had a more positive (9.2 percent) than negative (4.9 percent) view of the smart grid than they had 12 months ago.
Most U.S. adults (69.1 percent), however, remain unfamiliar with the smart grid. President Barack Obama’s administration provided support for some $8 billion for smart grid investments in the U.S., and most of that money (64 percent) has been spent. Utilities are struggling to finance smart grid projects and must be able to demonstrate a clear business case to get the projects approved. A companion challenge is developing customer engagement to adopt new ways to manage electricity usage.