Ball named senior VP for Transmission at Southern Co.

ATLANTA, Nov. 18, 2003 — William O. (Billy) Ball has been named Senior Vice President of Transmission Planning and Operations for Southern Co.

Ball has been vice president of transmission planning, policy and support services since March, 2002. In that role he was responsible for transmission planning, policy and industry interfaces, and business unit finance and accounting support.

In his new role, Ball will be responsible for the planning and operation of the Southern electric system’s network transmission grid, transmission policy, industry interfaces, and business unit finance and accounting support.

“We are very pleased to have someone with Billy’s experience and expertise in this position,” said Andy Dearman, Chief Transmission Officer for Southern Company. “His dedication and hard work have been crucial to our efforts to have the best transmission organization in the country.”

Ball previously worked at Southern Energy, later to become Mirant, as well as Mississippi Power and Southern Company Services. He has worked in both the regulated and non-regulated business, and has extensive experience in transmission planning, transmission tariffs and policy issues, generation development, state regulatory matters and clean air act compliance.

Ball was born in Columbia, Miss., and is a summa cum laude graduate of Mississippi State University with a degree in electrical engineering. He also holds a Masters of Business Administration from the University of Southern Mississippi.

Ball is a Registered Professional Engineer. He and his wife Cindy have four sons.

With 4 million customers and nearly 39,000 megawatts of generating capacity, Atlanta-based Southern Co. is a super- regional energy company in the Southeast and a U.S. producer of electricity. Southern Company owns electric utilities in four states, a growing competitive generation company, an energy services business and a competitive retail natural gas business, as well as fiber optics and wireless communications.

Visit the Southern Company Web site at .

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