VIDEO: Con Edison selects Opower for customer engagement initiatives

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Opower won a multi-year contract by Consolidated Edison Co. of New York to support the utility’s territory-wide Digital Customer Experience initiative, its upcoming smart meter (AMI) rollout, and a demonstration project being introduced as part of New York State’s Reforming the Energy Vision initiative.

Together, the projects position Con Edison and Opower to demonstrate leadership in the transformation of New York State’s utility sector.

“Our work with Opower will help us provide customers with valuable information about their energy usage, more access to new products and services, and faster restoration when outages occur,” said Craig Ivey, president of Con Edison. “The digital upgrades will make it easier for customers to interact with us online, while smart meters will give them rich data about how they’re using energy and ideas for using less. They’ll also get the convenience of not having to schedule appointments for us to take readings.”

Opower will support Con Edison’s DCX initiative, which seeks to transform the utility customer experience, through a series of enhancements to Con Edison’s website that will provide customers with an engaging, insightful online portal that offers useful information about their energy use. Additionally, Opower will deploy customer-facing analytics in tandem with a planned smart meter rollout starting in 2017.

Opower will also support Con Edison’s “Connected Homes” REV Demo Project, which aims to increase the adoption of Distributed Energy Resources (DERs) and energy-saving products. Con Edison will use Opower’s advanced customer segmentation and targeting analytics to enable providers like Nest and SunPower to promote their products to the most appropriate households.

The outreach will be contained in selected Home Energy Reports that will reach some several hundred thousand households in Brooklyn and Westchester. In addition to empowering customers with personalized insights about their energy use, the reports will also encourage customers to visit a new digital consumer Marketplace – a robust e-commerce platform that enables customers to research large appliances and purchase small efficiency products and services directly through the site.

In addition to helping Con Edison roll out a series of residential customer programs, Opower is partnering with FirstFuel to extend similar engagement tools for commercial and industrial customers so that businesses can directly access detailed information about their energy use and get recommendations to reduce usage.

“Con Edison is positioning itself as one of the most innovative utilities in the country,” said Opower CEO Dan Yates. “This incredible new partnership demonstrates Con Edison’s commitment to serving its customers as a trusted energy advisor and cutting-edge utility. We look forward to helping Con Edison lead the industry’s transformation in the years to come.”

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The Clarion Energy Content Team is made up of editors from various publications, including POWERGRID International, Power Engineering, Renewable Energy World, Hydro Review, Smart Energy International, and Power Engineering International. Contact the content lead for this publication at

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