NovaTech, a provider of automation and engineering solutions serving electric utilities and process manufacturing industries for 40 years, recently announced the appointment of Conrad Oakey as its new Chief Executive Officer.
Oakey, who originally joined NovaTech in 2000, has led consolidation of the management of the two business units (power and process automation), simplifying online ordering and customer support, as well as continuing to improve the functionality and ease-of-implementation of the company’s three product lines.
In his previous role as vice president of strategy and communications, Oakey focused on web technologies, search engine optimization and other digital marketing strategies while tracking or managing multiple high-level change initiatives within the organization. He continues to drive the digitization of internal information and work processes to increase responsiveness to customer needs.
As CEO, Oakey has a priority meeting with NovaTech’s customers as markets begin to open up.
“I want to make sure I spend as much time meeting with customers and advocating for them within our organization as possible,” said Oakey. “Customer experience, not established practice, will continue to be of primary importance at NovaTech.”
Product innovation is another area of focus for the new CEO, including incorporating specialized versions of products requested by customers into standard releases to accelerate new feature development. Oakey points to the latest version of their Orion product for substations which has been reduced to the size of a book. The smaller form factor enables the device to sit on a pole-top or inside larger equipment, where it can consolidate information and perform control actions for distribution feeders.