SoftSwitching appoints Loomis president and CEO

Middleton, Wis., Sept. 15, 2003 — SoftSwitching Technologies Corporation, a provider of power quality solutions, announced that its Board of Directors has appointed Russell (Rob) M. Loomis as President and Chief Executive Officer (CEO).

Loomis will also serve on the company’s Board of Directors. As CEO, Loomis succeeds Dr. Deepak M. Divan, who will continue as Chairman of the Board of Directors, Founder and Chief Technology Officer (CTO).

“We are very excited about Rob joining the SoftSwitching team,” said Dr. Divan. “He truly understands the challenges and risks involved in building a great company. His leadership and experience in creating strong vibrant markets for new products are vitally important to our objective of taking the company to the next level of growth.” Loomis previously held the position of Vice President & General Manager for the Industrial Automation Division at Omron Electronics, LLC, a $5 Billion diversified Japanese corporation that is a global leader in the Industrial Automation and Controls market segment.

“I am truly excited about this opportunity to build the team and the company, and to take some great products and technology and create a global market for them,” stated Loomis.

About SoftSwitching Technologies

SoftSwitching Technologies is a provider in the emerging power technology market, offering proven power quality solutions and web-based power monitoring systems, the only public domain data source on the recent power outage. Key customers include both middle market firms and blue chip companies such as BMW, General Motors, Applied Materials, Motorola, Kodak, and Anheuser Busch. SoftSwitching is venture capital funded, led by GE Capital and JP Morgan Partners.

SoftSwitching was founded in 1995 as a spin-off from the University of Wisconsin- Madison by Dr. Deepak Divan. The Company is headquartered just outside Madison, Wisconsin, and currently employs approximately 40 people.

For additional information on SoftSwitching call 1-800-226-5028 or visit

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